questions VCs ask us at parties
questions VCs ask us at parties
Q. What is coldcaking?
A. Coldcaking is cold outreach sent as a custom cake instead of another email. Daymaker popularized the tactic with pitch cakes to VCs. Read the full guide →
Q. Is this legal?
A. yes lol.
Q. Does this get saturated?
A. We believe physical gifting is the future of marketing when email and coldcalls get saturated. Cake is just a wedge, but to prevent saturation each VC is limited to 2 cakes/month.
Q. What size cake should i do?
A. Any size works, but the larger the cake, the bigger likelyhood of the VC making a post about it.
Q. Do you guarantee meetings?
A. The cake gets you noticed, your traction gets you the meeting.
Q. Can you bake my logo / face / cease-and-desist letter on the cake?
A. Yes, yes, and we've already done it twice.
Q. What happens if it gets eaten by the receptionist?
A. Then your brand was tasted by the receptionist. Marketing is marketing.
Q. Can you mail a cake to someone?
A. Mailing a cake means a sad frozen cake in a box. We bake it fresh at a local bakery in the recipient's city and hand-deliver it to their office. No freezer, no courier roulette.
Q. How much does it cost to send a cake to an office?
A. VC pitch cakes: $99 flat. Campaign cakes: from $100 for an 8-inch plus delivery — in SF, NY, LA, and Berlin. Full pricing →
Q. Do VCs actually look at cold pitches?
A. Yes — most active funds review cold inbound. A cold pitch with traction gets read; a cake with your deck baked on gets read, photographed, and posted. Receipts →
Q. What should I send instead of a cold email?
A. Something that can't be archived. A hand-delivered pitch cake has a 100% open rate and gives your follow-up a hook: "did the cake arrive?" More tactics →
Three things we will not pretend.
- We can't guarantee the address is right. We use publicly available addresses for VC firms and companies. They move offices. Reception desks change. Sometimes the data is stale. If a cake goes to the wrong building because the address we had was no longer current, the cake is lost. We will not re-bake or re-deliver for free.
- We can't guarantee the recipient will accept the cake. A receptionist can refuse delivery. A partner can decline a gift on policy grounds. A building can have a no-deliveries rule. If the cake is refused at the door, the cake is lost. We will not re-bake.
- We do not refund. Every cake is custom-baked the moment you place the order. Once your message goes into the bake queue, the ingredients are spent and the labour is committed. There are no refunds for any reason: change of mind, wrong recipient, refused delivery, stale address, ghosted reply, or buyer's remorse. By placing an order you accept this.
still got questions?
send the cake anyway.
Pick a VC →