Daymaker articles
Useful writing about physical GTM.
Guides for founders and marketers trying to get noticed when inboxes blur together.
What is coldcaking?
Cold outreach, baked into cake. What it is, when it works, and why founders use it to reach people who ignore inboxes.
Read the guide ->Physical GTM vs. cold email
Cold email for scale. Physical GTM for attention. How to decide which one deserves the send.
Read the comparison ->How to send a pitch cake to a VC
Pick the right investor, write one sharp message, deliver the cake, then follow up like a human.
Read the playbook ->Pitch cake examples
What to put on the cake: traction, investor fit, product proof, timing, and jokes that earn their keep.
Browse the examples ->From automatic birthdays to coldcakes to physical GTM
The path from birthday cakes to coldcakes to the bigger category: physical GTM.
Read the story ->Coldcaking sounds ridiculous. Done with restraint, it works.