Daymaker articles
Useful writing about physical GTM.
Guides for founders and marketers trying to get noticed when inboxes blur together.
What is coldcaking?
Cold outreach, baked into cake. What it is, when it works, and why founders use it to reach people who ignore inboxes.
Read the guide ->Does coldcaking work?
Reply rates, public receipts, and when a pitch cake earns a meeting — not just attention.
See the results ->Coldcaking for sales teams
Pick dream accounts, send branded cakes with a QR code, time delivery for mid-morning — account-based outreach that gets noticed.
Read the playbook ->How much does a pitch cake cost?
VC pitch cakes from $99. Campaign cakes from $100. What is included and when coldcaking is worth the spend.
See pricing ->Coldcaking vs. cold email
When a pitch cake beats another inbox message — cost, reply rates, and how to use both in sequence.
Read the comparison ->Physical GTM vs. cold email
Cold email for scale. Physical GTM for attention. How to decide which one deserves the send.
Read the comparison ->Coldcaking mistakes
When not to send a pitch cake — volume, stale addresses, weak follow-up, and generic messages.
Avoid the mistakes ->Coldcaking vs. Sendoso
Custom pitch cakes vs gifting platforms — when the message must be on the object vs when you need rep-scale sends.
Read the comparison ->How to send a pitch cake to a VC
Pick the right investor, write one sharp message, deliver the cake, then follow up like a human.
Read the playbook ->Pitch cake examples
What to put on the cake: traction, investor fit, product proof, timing, and jokes that earn their keep.
Browse the examples ->From automatic birthdays to coldcakes to physical GTM
The path from birthday cakes to coldcakes to the bigger category: physical GTM.
Read the story ->Coldcaking sounds ridiculous. Done with restraint, it works.