Daymaker articles
Useful writing about physical GTM.
Guides for founders and marketers trying to get noticed when inboxes blur together.
What is coldcaking?
Cold outreach, baked into cake. What it is, when it works, and why founders use it to reach people who ignore inboxes.
Read the guide ->Does coldcaking work?
Reply rates, public receipts, and when a pitch cake earns a meeting — not just attention.
See the results ->Coldcaking for sales teams
Pick dream accounts, send branded cakes with a QR code, time delivery for mid-morning — account-based outreach that gets noticed.
Read the playbook ->How much does a pitch cake cost?
VC pitch cakes from $99. Campaign cakes from $100. What is included and when coldcaking is worth the spend.
See pricing ->Coldcaking vs. cold email
When a pitch cake beats another inbox message — cost, reply rates, and how to use both in sequence.
Read the comparison ->Physical GTM vs. cold email
Cold email for scale. Physical GTM for attention. How to decide which one deserves the send.
Read the comparison ->Coldcaking mistakes
When not to send a pitch cake — volume, stale addresses, weak follow-up, and generic messages.
Avoid the mistakes ->Coldcaking vs. Sendoso
Custom pitch cakes vs gifting platforms — when the message must be on the object vs when you need rep-scale sends.
Read the comparison ->How to send a pitch cake to a VC
Pick the right investor, write one sharp message, deliver the cake, then follow up like a human.
Read the playbook ->Pitch cake examples
What to put on the cake: traction, investor fit, product proof, timing, and jokes that earn their keep.
Browse the examples ->How to get a VC to notice you
Seven tactics that cut through 5,000 pitches a year — ranked from free to $99, with honest odds on each.
Read the guide ->How to cold email a VC
The 5-sentence structure that gets replies, subject lines that survive triage, and the escalation when the inbox stays quiet.
Read the guide ->9 creative ways to reach investors
From Loom teardowns to a cake in the lobby — ranked by effort, cost, and cringe risk.
Browse the tactics ->Get a VC meeting without an intro
The four no-intro paths that actually produce meetings, and the two-week sequence that combines them.
Read the guide ->8 best Sendoso alternatives
Goody, Reachdesk, Postal, Snappy and friends — honestly compared by pricing model and best-fit use case.
Read the comparison ->ABM gifting ideas
Ten gifts target accounts actually remember, plus the timing and follow-up rules that turn a gift into a meeting.
Read the playbook ->11 creative cold outreach ideas
Video prospecting, unsolicited audits, direct mail, account cakes — the plays that still cut through, with failure modes.
Browse the plays ->From automatic birthdays to coldcakes to physical GTM
The path from birthday cakes to coldcakes to the bigger category: physical GTM.
Read the story ->Coldcaking sounds ridiculous. Done with restraint, it works.