Short answer: Daymaker VC pitch cakes start at $99. Custom campaign cakes start at $100 for an 8″ cake, plus shipping by delivery zone.
Coldcaking costs more than cold email — on purpose. You are paying for attention, local bakery coordination, custom printing, and hand delivery. This page breaks down Daymaker pricing so you can decide if the send is worth it.
Daymaker pitch cake pricing
VC pitch cake
$99
Self-serve send to a Bay Area VC through the VC map.
- Custom pitch printed on cake
- Hand delivery to firm lobby
- Limit: 2 cakes per VC per month (total)
- SF & Bay Area only
Campaign cake
$100+
Multi-recipient physical GTM campaigns — any target, any city.
- 8″ cake from $100 at checkout
- Other sizes priced when you pick one
- Shipping added per cake by zone
- Custom design on cake or box
Prices reflect what it actually costs to custom-bake, print, and deliver a physical send — not a generic gift card with your logo pasted on. Every VC order is baked when you place it; campaign pricing is shown before you pay.
What's included
- Custom edible printing — pitch deck slide, logo, screenshot, QR code, or one sharp line.
- Local bakery — fresh bake from a partner bakery near the recipient.
- Delivery coordination — Daymaker handles the hand-off to the office, not a blind courier drop.
- Delivery proof — confirmation when the send lands (or when it does not).
What affects the total
| Factor | Effect on price |
|---|---|
| Product type | VC map send ($99 flat) vs custom campaign (size + shipping) |
| Cake size | Larger cakes cost more; bigger cakes also get more office visibility |
| Delivery zone | Shipping varies by city and distance from partner bakeries |
| Number of sends | Sales campaigns multiply per-recipient cost — still cheaper than a wasted enterprise cycle |
When coldcaking is worth the spend
The ROI question is not "cake vs email." It is "this send vs the value of one conversation."
- $99 to a VC — cheap if one partner meeting changes your fundraise.
- $100+ to an enterprise buyer — cheap if the account is six figures and cold email has gone nowhere.
- $100 to a random lead — expensive spam. Do not do this.
Daymaker founders report roughly 30% same-day replies on high-value sends. The cake does not guarantee a meeting — it buys a better first touch than another deleted email.
Compare channels in coldcaking vs cold email. For sales-team batch sends, see coldcaking for sales teams.
Ready to send one?
Pick a VC for $99, or start a multi-recipient campaign for your target accounts.