Short answer: Daymaker VC pitch cakes start at $99. Custom campaign cakes are $100–$190 for an 8″ cake depending on the city — hand delivery included, exact price shown before you pay.

Coldcaking costs more than cold email — on purpose. You are paying for attention, local bakery coordination, custom printing, and hand delivery. This page breaks down Daymaker pricing so you can decide if the send is worth it.

Daymaker pitch cake pricing

VC pitch cake

$99

Self-serve send to a Bay Area VC through the VC map.

  • Custom pitch printed on cake
  • Hand delivery to firm lobby
  • Limit: 2 cakes per VC per month (total)
  • SF & Bay Area only

Campaign cake

$100–$190

Multi-recipient physical GTM campaigns — any target, any city.

  • 8″ cake, hand delivered, priced by the recipient’s city
  • Other sizes priced when you pick one
  • Delivery included — no shipping line
  • Volume pricing: 5% off from 10 cakes, up to 25% off from 500
  • Custom design on cake or box

Prices reflect what it actually costs to custom-bake, print, and deliver a physical send — not a generic gift card with your logo pasted on. Every VC order is baked when you place it; campaign pricing is shown before you pay.

What's included

  • Custom edible printing — pitch deck slide, logo, screenshot, QR code, or one sharp line.
  • Local bakery — fresh bake from a partner bakery near the recipient.
  • Delivery coordination — Daymaker handles the hand-off to the office, not a blind courier drop.
  • Delivery proof — confirmation when the send lands (or when it does not).
Daymaker pitch cake example: custom Sphinx pitch printed on cake delivered to a16z
$99 buys a custom message that the whole office can see — not another line in an inbox.

What affects the total

Factors that change your coldcaking cost
Factor Effect on price
Product type VC map send ($99 flat) vs custom campaign (size + city)
Cake size Larger cakes cost more; bigger cakes also get more office visibility
Delivery zone The delivered price varies by city and distance from partner bakeries
Number of sends Every cake in an order gets cheaper as the order grows: 5% off from 10 cakes, 8% from 25, 10% from 50, 15% from 100, 25% from 500 — and some bakeries take more off on top

When coldcaking is worth the spend

The ROI question is not "cake vs email." It is "this send vs the value of one conversation."

  • $99 to a VC — cheap if one partner meeting changes your fundraise.
  • $100+ to an enterprise buyer — cheap if the account is six figures and cold email has gone nowhere.
  • $100 to a random lead — expensive spam. Do not do this.

Daymaker founders report roughly 30% same-day replies on high-value sends. The cake does not guarantee a meeting — it buys a better first touch than another deleted email.

Compare channels in coldcaking vs cold email. For sales-team batch sends, see coldcaking for sales teams.

Ready to send one?

Pick a VC for $99, or start a multi-recipient campaign for your target accounts.