The physical GTM tool

The physical. converts.

Impossible to ignore. Hand-delivered to their desk. 30% reply same-day.

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Deel Rippling Flex virio KPMG Marketer Staffer
The difference

One gets deleted. One gets a reply.

Cold email
Monday 9:41 AM
you're in the epstein files....
not really. but hear me out.
Thursday 9:02 AM
hey, just bumping this up!
Delivered · never read
...nothing.
0.1%
reply rate.
vs
Cold cake
Sent something to your lobby.
A custom cake hand-delivered to Sphinx
Read 14:33
ok this is incredible. come by Thursday?
30%
reply same-day. Impossible to ignore.

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Alexandre Berkovic
Alexandre Berkovic
CEO @ Sphinx (YC F24)
1w
Last week we had our office warming. Walked in and someone had sent us a cake from a company called daymaker. Genuinely the best pitch I've seen this year. Took the meeting before I'd finished a slice.
A coldcake delivered to Sphinx's office, decorated with a 'No Compliance Kills' Sphinx Compliance ad
👍 ❤ 🎂 129 12 comments
"One founder is winning investors over with personalised cakes." Sent 7 cakes to a16z, Sequoia, Index Ventures and more. Got 5 partner meetings.
Sheel Mohnot
Sheel Mohnot ✓
@pitdesi
GP @ Better Tomorrow Ventures
Someone just came and delivered an absolutely massive cake to our office as a pitch for their company.

Definitely one way to get attention! Who wants some cake? 🎂
A coldcake delivered to Better Tomorrow Ventures: a Seed Memo iced onto the cake with the BTV logo, teal-piped border, one corner already eaten
123,100 Views

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Slack message: Thank you for the cake! It was delicious!