The physical GTM tool

The physical. converts.

Impossible to ignore. Hand-delivered to their desk. 30% reply same-day.

Create a Campaign talk to us

teams already sending

Deel Rippling Flex virio KPMG Marketer Staffer
The difference

One gets deleted. One gets a reply.

Cold email
Monday 9:41 AM
you're in the epstein files....
not really. but hear me out.
Thursday 9:02 AM
hey, just bumping this up!
Delivered · never read
...nothing.
0.1%
reply rate.
vs
Cold cake
Sent something to your lobby.
A custom cake hand-delivered to Sphinx
Read 14:33
ok this is incredible. come by Thursday?
30%
reply same-day. Impossible to ignore.

don't take our word for it.

drag to read more of them

Alexandre Berkovic
Alexandre Berkovic
CEO @ Sphinx (YC F24)
1w
Last week we had our office warming. Walked in and someone had sent us a cake from a company called daymaker. Genuinely the best pitch I've seen this year. Took the meeting before I'd finished a slice.
A coldcake delivered to Sphinx's office, decorated with a 'No Compliance Kills' Sphinx Compliance ad
👍 ❤ 🎂 129 12 comments
"One founder is winning investors over with personalised cakes." Sent 7 cakes to a16z, Sequoia, Index Ventures and more. Got 5 partner meetings.
Sheel Mohnot
Sheel Mohnot ✓
@pitdesi
GP @ Better Tomorrow Ventures
Someone just came and delivered an absolutely massive cake to our office as a pitch for their company.

Definitely one way to get attention! Who wants some cake? 🎂
A coldcake delivered to Better Tomorrow Ventures: a Seed Memo iced onto the cake with the BTV logo, teal-piped border, one corner already eaten
123,100 Views

75

cakes → partner meetings

One client. February 2026.
a16z, Sequoia, Index. Documented in Sifted.

Guides for founders

Learn the playbook behind physical GTM.

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Coldcaking

What is coldcaking?

Cold outreach, baked into cake. Why founders use it when inboxes blur together.

 VC outreach

How to send a pitch cake to a VC

Pick the right investor, write one sharp message, deliver the cake, then follow up.

 Physical GTM

Physical GTM vs. cold email

When to send another email, and when the relationship deserves something real.

Cold email is dead.
Send something that arrives.

Create a Campaign
Limit 2 sends per recipient per month. We don't want to annoy them.
Slack message: Thank you for the cake! It was delicious!