# Daymaker > Daymaker is the physical GTM (go-to-market) tool. It turns a written message into a custom cake that local bakeries bake and hand-deliver to the people who matter: founders, investors, customers, and employees. A physical delivery is hard to ignore, and roughly 30% of recipients reply the same day. Operated by Jubelbud AS (Oslo), with partner bakeries in San Francisco, New York, Los Angeles, and Berlin. How it fits together: customers run campaigns that send cakes to a list of recipients, and local bakeries bake and deliver them. The three things Daymaker is used for today are founder-to-VC "pitch cakes" (also called coldcaking), automatic employee birthday cakes, and broader physical go-to-market outreach. Pricing, ordering, and the campaign builder live behind sign-in; the pages below are the public, indexable content. ## Core - [Daymaker: the physical GTM tool](https://daymaker.com/): What Daymaker is, who it is for, and why a hand-delivered object beats another email. - [How it works](https://daymaker.com/how-it-works): The flow from picking a recipient to baking your message into something physical and walking it in. - [Integrations](https://daymaker.com/integrations): Connects with 60+ HR systems (BambooHR, Workday, Personio, and more) for automatic daily syncs. - [Automatic birthdays](https://daymaker.com/birthdays): Set-and-forget employee birthday cakes that link onboarding, rules, and deliveries into one flow. - [Coverage zones](https://daymaker.com/zones): The cities and regions Daymaker currently covers for delivery. - [About](https://daymaker.com/about): Why Daymaker turns messages into hand-delivered physical objects that people remember and reply to. - [Contact](https://daymaker.com/contact): Sales, press, and support. ## Pitch cakes and coldcaking - [What is coldcaking?](https://daymaker.com/coldcaking): Cold outreach sent as a custom cake instead of an email, and when to use one. - [Send a pitch cake to a VC](https://daymaker.com/send-a-pitch-cake-to-a-vc): A founder's guide to choosing the investor, writing the cake message, and following up. - [Pitch cake examples](https://daymaker.com/pitch-cake-examples): Nine cake ideas founders can send to VCs, from traction cakes to launch cakes. - [Physical GTM vs cold email](https://daymaker.com/physical-gtm-vs-cold-email): A practical comparison of when each channel works and what it costs. - [Pitch cakes for VCs](https://daymaker.com/vc): Order a pitch cake delivered to an investor. - [Coverage map](https://daymaker.com/map): Where cold cakes have been delivered. - [Delivery proof](https://daymaker.com/proof): Photos of real cakes delivered to founders and investors. ## Writing and press - [Articles](https://daymaker.com/articles): Writing on coldcaking, pitch cakes, physical GTM, and founder outreach. - [News](https://daymaker.com/news): Press coverage and media mentions. - [From automatic birthdays to physical GTM](https://daymaker.com/from-automatic-birthdays-to-physical-gtm): The Daymaker story, from birthday cakes to the broader physical GTM category. ## Reference - [FAQ](https://daymaker.com/faq): Common questions about ordering and delivery. - [Terms of service](https://daymaker.com/terms) - [Privacy policy](https://daymaker.com/privacy)